Image SEO

by Amit Verma on November 7, 2010

in Internet

When we think of SEO, we all think of optimizing content and web pages. But images also play an important role in driving traffic to your site.

Here are a few tips from Google Webmasters to optimize images for Search Engines.

Informative image names

If the image names are self explanatory, it increases its visibility e.g., chandni-chowk.jpg instead of IMG456829.jpg. Always use keywords in image name.

Appropriate ALT text

The alt attribute describes the content of an image. This information is used to determine the best image to return for a user’s query. An alt text should be a description not keywords. Filling alt attributes with keywords (Keyword stuffing) results in a bad user experience and can cause the website to be counted as spam.

Content around image

The page the image is on and the content around the image (including any captions or image titles), provide search engines with important information about the image. It is recommended to provide good, descriptive titles and captions for your images. It is good to place images near the relevant text.

Don’t embed text inside images

Search Engines can’t read text embedded within the image. It is good to put content in HTML rather than in the image.

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{ 1 comment… read it below or add one }

sushma November 8, 2010 at 5:45 pm

excellent image capture…
and very well written tooo ..the computer guide tools…

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